ROL is a 50+ years old B2B and B2C brand that caters to the agri chemicals sector and focuses on products for the farmers.They were looking to rebrand and overhaul of their packaging which was clutter-breaking.


Rebrand and update the packaging for all the 112 products before the season starts in 3 months.


Innovative, distinctive, and vibrant packaging was the solution that made the product stand out in the category with the usage of illustrations to communicate the product use case.

Our Role
  • Communication Strategy
  • ROL Brand Identity Design
  • Corporate Identity
  • Packaging Design and Innovations
  • POSM and Catalogues

The products stood out in the market and gave the target customer a fresh and easy approach to understand with the visual ques