Background
A premium saree brand aimed to capture the market share with a fashion mall that has a young, affordable and fresh appeal.
Problem
Hyderabad's retail market is cluttered with unorganized retailers, pop shops and organized retail chains.
Solution
The campaign idea was to make it more approachable to the common man with a price point as low as rs 250 with over 2 lakh styles. The visual photography covered a new age style which was colorful, fun, and fresh. The campaign was a complete clutter breaker in the market where saree buying had always been approached traditionally. There was huge leverage with celeb endorsements and strategic use of young rising stars like Vijay Devarakonda and Rashmika Mandanna.
Our Role
- Communication Strategy
- Intergated online and offline campaigns
- Brand Film
- Production and Execution
- Branding and Ads
- Store Launches
- Visual Merchindising of stores
- Packaging
- Offline Branding around the airport
- Print and Outdoor campaings
- Digital Marketing on all social platforms
Result
The opening day of each store saw over 2 cr in sales,followed by launch of 11 new stores. Recently the brand had a bumper opening at the IPO.
