Background

CREDAI property show is one of the largest and most popular property show in Hyderabad. It showcases the largest number of builders and projects in a 3 day event.

Problem

To generate maximum footfall and create awareness using all the available marketing channels in an uncertain buyers market.

Solution

Created an unconventional, contemporary, and informal campaign strategy for the CREDAI Hyderabad Property Show by employing a comprehensive modern-age advertising tools.

Our Role
  • Fresh Communication Strategy
  • Intergated online and offline campaigns
  • CGI Digital innovation
  • Outdoor Branding and DOOH
  • Print Ads
  • Offline Venue Branding
  • Digital Marketing on all social platforms and OTTs
Result

The CREDAI Property Show had the maxium reach in terms of footfalls, and the event had a fresh look which reached a new audience.